TikTok & Why aren't Postcards enough?!?
Updated: Dec 4, 2022
TikTok isn't only for teens you know. This month alone, #TikTok had 1 billion users!
Obviously...
you know what social media is, but are you aware of which platforms do what? And YES! Postcards and good old door-to-door tactics are still handy (and may make a comeback post-COVID-19), but why not grab the low-hanging fruit before you throw on your best shoes and walk around your ideal seller's market.
TikTok, compared to the other major Social Media platforms, is a baby on serious steroids. It's about four years old and a marketing powerhouse.
TikTok offers users the ability to create and share short-form videos from fifteen seconds to three minutes. The platform customizes a video feed for users based on an algorithm.
According to Wallaroomedia.com, TikTok has over 1 billion monthly users, and if your target market includes anyone ages 13 to 60, you should be on there.
Source: https://www.statista.com/statistics/1095186/tiktok-us-users-age/
As you can see, your target market IS ON THERE! not only that, but compared to other platforms, TikTok has the highest engagement ratios. This means users are actively looking for content, specifically from influencers.
Here's the good stuff:
More eyes on your property than traditional marketing.
TikTok's unique algorithm may make it easier for #Realtors to reach a larger audience faster than other platforms.
Easily produce content that converts, regularly
Producing content may be easier than TikTok's built-in editor makes creating videos simple; this makes it an attractive option for busy Realtors to create regular, short content
You can record and edit directly from the app or upload pre-recorded content easily. Apply filters (which works great with the TikTok algorithm), apply trending music and even voiceovers.
TikTok's huge user base means there is an audience for everyone and gives you the chance to really show your personality.
Check out these realtors who are killing it on TikTok:
Here are some things to consider:
No guarantee that your video is being shown within your location
Although there are more eyeballs on your content, there's no guarantee that your video is being shown to those who would be your ideal buyers or sellers. For example, if you're based in Nashville, Tennesse, having your video viewed more in Canada may not be helping you reach your goals right away.
Staying on top of trends can be overwhelming
But so important! TikToks that include trending hashtags, trending music, trending filters will have the greatest "it" factor in TikToks algorithm and will have a greater chance of going viral.
Here are some sites that will keep you in the loop:
Trending Music: https://tokboard.com/
Trending Hashtags: https://top-hashtags.com/tiktok/
Time-consuming
If Realtors are short on one thing - it would be time. With all the moving pieces of Real Estate, making videos may not be high on your priority list. That's why we've included a list of 20 TikTok video prompts to help with your social planning. Also, hiring a Social Media Manager can be cost-effective and very beneficial to make sure you're staying consistent online.
How to use it
According to tinuiti.com, TikToks algorithm for videos to be shown to the most number of people, in effect going viral, includes:
time spent watching a video
the number of interactions (video likes, shares, comments, accounts followed, etc.)
video information (length, sounds/music, hashtags and captions)
What does this mean? It means:
Make your content short and to-the-point- full stop!
ALWAYS have a call to action - follow me for more, comment below, like and share this video, etc.
Use trending music (under 1 MIL uses), and use relevant hashtags
Our take on it
If you're not already, GET ON TikTok! It is an excellent platform to be on to not only to learn from other realtors in the game but also to build #credibility and gain hot leads! Good Real Estate appeals to the imagination and the senses; video content is winning. Invest in a good Social Media Manager, plan out exciting content and start seeing how TikTok can take your business to the next level.
Feeling overwhelmed? Book a FREE discovery call with us today to see how we can take your overwhelm and turn it into a manageable growth strategy.